SEO Surpasses Social Media According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies. Written by redclay
What B2B and B2C Companies Say About SEO According to a 2012 Webmarketing survey, search-engine optimization (SEO) is the top digital marketing channel for lead generation. The second biggest channel for lead generation among B2B respondents is social media (21%) and pay-per-click (20%). B2C survey participants rated pay-per-click as the second biggest channel for lead generation at 26% followed by social media at… Written by redclay
