On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog for more details.
In addition to this change, Google also has introduced Google Options, allowing users to drive down further into their search results. For instance, if a searcher is looking for an article about Red Clay posted in the last 24 hours, Google Options allows you to do that within basic search results. Check out the video below to learn more.