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Search Engine Optimization

Include Brand Terms In Meta Titles Or Not?

Should you include a site brand in meta titles or not?  For example, should the meta title be: My Super Mega Web Page | Red Clay Interactive or, should they be without your site brand trailing the meta title: My Super Mega Web Page The Status Quo In our marketing discussions around this topic, we…

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What is SEO?

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Lindsey’s 2013 Predictions

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Show your profile picture in Google search results

Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.

There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.

Written by redclay

Google Search Quality Rating Guidelines March 30, 2011…Leaked

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Bada-BING! Microsoft readies new search engine.

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