{"id":559,"date":"2010-11-08T11:31:37","date_gmt":"2010-11-08T11:31:37","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=559"},"modified":"2015-06-12T00:54:55","modified_gmt":"2015-06-12T00:54:55","slug":"update-a-social-media-successful-failure","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/update-a-social-media-successful-failure\/","title":{"rendered":"Update: A Social Media Successful Failure"},"content":{"rendered":"<p>A few weeks ago I wrote a post regarding a massive technology failure at Lowe&#8217;s in their attempt at a Facebook Pre-Black Friday Party which overwhelmed the Lowe&#8217;s servers and took down their site.<\/p>\n<p>Over the remainder of that weekend, Lowe&#8217;s righted the ship and continued on with the event. After the initial hiccups, there were a few minor glitches but nothing like the massive failure on the night of the event. I&#8217;m certain that this event was limited and over time, will not have a negative impact on the brand, just a few angry customers at the start of the party.<\/p>\n<p>It will be interesting to see over the next few years other organizations that attempt similar feats and how those work out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I wrote a post regarding a massive technology failure at Lowe&#8217;s in their attempt at a Facebook Pre-Black Friday Party which overwhelmed the Lowe&#8217;s servers and took down their site. Over the remainder of that weekend, Lowe&#8217;s righted the ship and continued on with the event. After the initial hiccups, there&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,2],"tags":[],"coauthors":[236],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update: A Social Media Successful Failure - Web Design &amp; Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/update-a-social-media-successful-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update: A Social Media Successful Failure - Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago I wrote a post regarding a massive technology failure at Lowe&#8217;s in their attempt at a Facebook Pre-Black Friday Party which overwhelmed the Lowe&#8217;s servers and took down their site. Over the remainder of that weekend, Lowe&#8217;s righted the ship and continued on with the event. 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