{"id":3905,"date":"2015-06-20T14:07:08","date_gmt":"2015-06-20T14:07:08","guid":{"rendered":"http:\/\/redclayinteractive.com\/?p=3905"},"modified":"2015-07-16T18:32:25","modified_gmt":"2015-07-16T18:32:25","slug":"why-responsive-marketo-landing-pages-matter","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/why-responsive-marketo-landing-pages-matter\/","title":{"rendered":"Why Responsive Marketo Landing Pages Matter"},"content":{"rendered":"
Of course mobile usage is the entire basis for responsive landing pages in Marketo, but what does \u201cusers are mobile\u201d mean?<\/p>\n
In the United States, 185 million people own a smartphone<\/a>, which is a 75% penetration of all mobile subscribers. \u00a0Of that 185 million, mobile web users average around 6 hours per day<\/a> on the Internet is on a mobile device. \u00a0It\u2019s easy to see that a large smartphone base and an engaged audience demand a strategy.<\/p>\n Having different Marketo landing pages for mobile, tablet, and desktop is a strategy – however, it\u2019s almost always a bad one. The strategy doesn\u2019t scale very well, and that means time lost for creating duplicate pages for each device. Having a single responsive landing page to create and populate is the most straightforward approach.<\/p>\n Landing pages for topics such as registration events, seminars, and workshops can often require updates with event information, creative assets, or copy. Marketo tokens can make some change management easier for things such as copy. However, creative changes are almost always custom, and that means choosing not to update multiple pages, or having efforts duplicated. Updating two pages for mobile and desktop, or three pages for mobile, tablet, and desktop per event is cumbersome. Having a single page to update versus multiple pages means faster updating and accurate information on pages.<\/p>\n Administrative organization of campaigns and workflow is a challenge – having to manage additional campaigns and workflows for mobile and tablet can be disastrous if not well thought out. It\u2019s also hard to scale properly with mobile and tablet. Having a single campaign with a single page for any device is the most straightforward approach.<\/p>\n Having a single URL means that if the page is shared – whether by social media or email – \u00a0you can ensure the proper view happens for each device. The alternative is having someone share a page meant for a desktop user, and having it viewed on a mobile device improperly. Having a single URL is also important for social sharing counters, which can be diluted for multiple pages.<\/p>\n","protected":false},"excerpt":{"rendered":" The Case For Mobile Of course mobile usage is the entire basis for responsive landing pages in Marketo, but what does \u201cusers are mobile\u201d mean? In the United States, 185 million people own a smartphone, which is a 75% penetration of all mobile subscribers. \u00a0Of that 185 million, mobile web users average around 6 hours…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202],"tags":[117,204,193],"coauthors":[236],"acf":[],"yoast_head":"\nWhy Responsive Makes Sense For Marketo Landing Pages<\/h2>\n
One Page, Multiple Devices<\/h3>\n
Easier Change Management<\/h3>\n
Simpler Management<\/h3>\n
Single URL<\/h3>\n