{"id":3809,"date":"2013-02-27T12:49:32","date_gmt":"2013-02-27T12:49:32","guid":{"rendered":"http:\/\/redclayinteractive.com\/?p=3809"},"modified":"2015-07-20T14:25:31","modified_gmt":"2015-07-20T14:25:31","slug":"cbeyond-choose-your-ally","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/","title":{"rendered":"Cbeyond Choose Your Ally"},"content":{"rendered":"<h2>Unique Cbeyond characters come to life by personifying the four primary brand attributes of the company<\/h2>\n<p>Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility. To do so, we created the Allies, four superheroes that personify each of these attributes. Partnering with Dan Davis, Illustrator of Batman: the Brave and the Bold, Red Clay developed these personas top down (their attributes, skills and background stories) to create a robust experience across all marketing channels. As part of this project we also worked with MLT Creative, a direct mail agency, as we provided creative elements from our illustrations for their efforts, provided video (animation, scriptwriting and voiceover talent) for an augmented reality execution for postcards and email templates to be used as a 30 day touch campaign to reach each targeted individual in the campaign.<\/p>\n<ul class=\"specifications\">\n<li>Creativity that engages customers<\/li>\n<li>Marketing efforts that displayed all aspects of the company<\/li>\n<\/ul>\n<p><a href=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3810 aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\" alt=\"cbeyond5Cbeyond Choose Your Ally - Home Page\" width=\"440\" height=\"277\" srcset=\"https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png 440w, https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2-300x189.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a> <a href=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond4.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3811 aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond4.png\" alt=\"Cbeyond Choose Your Ally - Cost Cutter\" width=\"440\" height=\"277\" srcset=\"https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond4.png 440w, https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond4-300x189.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a> <a href=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond5.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3812 aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond5.png\" alt=\"cbeyond5Cbeyond Choose Your Ally - Cost Cutter Hover\" width=\"440\" height=\"277\" srcset=\"https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond5.png 440w, https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond5-300x189.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a> <a href=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cebyond6.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3813 aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cebyond6.png\" alt=\"Cbeyond Choose Your Ally - Cost Cutter\" width=\"440\" height=\"277\" srcset=\"https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cebyond6.png 440w, https:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cebyond6-300x189.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique Cbeyond characters come to life by personifying the four primary brand attributes of the company Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility. To do so, we created the Allies, four superheroes that personify each of these attributes. Partnering with Dan Davis,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"description\" content=\"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-27T12:49:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-20T14:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\" \/>\n<meta name=\"author\" content=\"redclay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redclay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/\",\"url\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/\",\"name\":\"Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/redclayinteractive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\",\"datePublished\":\"2013-02-27T12:49:32+00:00\",\"dateModified\":\"2015-07-20T14:25:31+00:00\",\"author\":{\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\"},\"description\":\"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.\",\"breadcrumb\":{\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage\",\"url\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\",\"contentUrl\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/redclayinteractive.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cbeyond Choose Your Ally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redclayinteractive.com\/#website\",\"url\":\"https:\/\/redclayinteractive.com\/\",\"name\":\"Web Design &amp; Internet Marketing - Red Clay Interactive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redclayinteractive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\",\"name\":\"redclay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/image\/3c52722a78a4c82b729032404fc78b63\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"caption\":\"redclay\"},\"sameAs\":[\"satkinson\"],\"url\":\"https:\/\/redclayinteractive.com\/staff\/redclay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive","description":"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/","og_locale":"en_US","og_type":"article","og_title":"Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive","og_description":"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.","og_url":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/","og_site_name":"Web Design &amp; Internet Marketing - Red Clay Interactive","article_published_time":"2013-02-27T12:49:32+00:00","article_modified_time":"2015-07-20T14:25:31+00:00","og_image":[{"url":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png"}],"author":"redclay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"redclay","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/","url":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/","name":"Cbeyond Choose Your Ally - Web Design &amp; Internet Marketing - Red Clay Interactive","isPartOf":{"@id":"https:\/\/redclayinteractive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage"},"image":{"@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage"},"thumbnailUrl":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png","datePublished":"2013-02-27T12:49:32+00:00","dateModified":"2015-07-20T14:25:31+00:00","author":{"@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487"},"description":"Cbeyond wanted to create a campaign that personified each of their four primary brand attributes: security, efficiency, flexibility, and agility.","breadcrumb":{"@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#primaryimage","url":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png","contentUrl":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2015\/06\/cbeyond2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/redclayinteractive.com\/cbeyond-choose-your-ally\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/redclayinteractive.com\/"},{"@type":"ListItem","position":2,"name":"Cbeyond Choose Your Ally"}]},{"@type":"WebSite","@id":"https:\/\/redclayinteractive.com\/#website","url":"https:\/\/redclayinteractive.com\/","name":"Web Design &amp; Internet Marketing - Red Clay Interactive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/redclayinteractive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487","name":"redclay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/image\/3c52722a78a4c82b729032404fc78b63","url":"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g","caption":"redclay"},"sameAs":["satkinson"],"url":"https:\/\/redclayinteractive.com\/staff\/redclay\/"}]}},"_links":{"self":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts\/3809"}],"collection":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/comments?post=3809"}],"version-history":[{"count":0,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts\/3809\/revisions"}],"wp:attachment":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/media?parent=3809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/categories?post=3809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/tags?post=3809"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/coauthors?post=3809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}