{"id":2569,"date":"2012-11-01T10:00:09","date_gmt":"2012-11-01T10:00:09","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=2569"},"modified":"2015-07-20T13:35:15","modified_gmt":"2015-07-20T13:35:15","slug":"search-in-2012","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/search-in-2012\/","title":{"rendered":"Search in 2012: Google is still King"},"content":{"rendered":"<p><a href=\"http:\/\/pewinternet.org\/Reports\/2012\/Search-Engine-Use-2012.aspx\" class=\"broken_link\">Pew Internet<\/a> has done a study on the search engine engagement over the past year of 2012. They have found that 91% of online adults use search engines to find more information on the web. 59% of daily internet use is done on search engines.<\/p>\n<p>Among these search engine users, Google remains the top source of search. 83% of searches use Google more than any other search engine which has almost doubled from the 47% of Google search users in 2004. Yahoo is the second top search engine used at only 6% which has decreased from 26% in 2004.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg\" alt=\"\" width=\"378\" height=\"434\" \/><\/p>\n<p>When putting forth effort to show up in search results, you want users to trust that you are a reliable source. This study has found that 66% of researches believe that results are fair and unbiased. However, it is the younger search engine users (18-29) who have the most faith in search results. Women are more likely to feel that the results they receive are accurate and trustworthy over men (76% vs. 69%).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/CCC24B0872754104A2C9C655F9BED01D.jpg\" alt=\"\" width=\"378\" height=\"434\" \/><\/p>\n<p>Overall, 52% of adult search users have said that search results are more relevant and useful now then they have been in the past. 55% of adult users have also stated that the quality of information they receive is also improving now than before.<\/p>\n<p>The past 8 years have shown growth in the value of search which should be kept in mind when working your way through your companies search strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>91% of online adults use search engines to find more information on the web and 59% of daily internet use is done on a search engines. Read more on this study that shows the growth of search in 2012. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,2],"tags":[76,146,150],"coauthors":[236],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/search-in-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"91% of online adults use search engines to find more information on the web and 59% of daily internet use is done on a search engines. Read more on this study that shows the growth of search in 2012.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redclayinteractive.com\/search-in-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-01T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-20T13:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg\" \/>\n<meta name=\"author\" content=\"redclay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redclay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/\",\"url\":\"https:\/\/redclayinteractive.com\/search-in-2012\/\",\"name\":\"Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/redclayinteractive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg\",\"datePublished\":\"2012-11-01T10:00:09+00:00\",\"dateModified\":\"2015-07-20T13:35:15+00:00\",\"author\":{\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\"},\"breadcrumb\":{\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redclayinteractive.com\/search-in-2012\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage\",\"url\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg\",\"contentUrl\":\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redclayinteractive.com\/search-in-2012\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/redclayinteractive.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search in 2012: Google is still King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redclayinteractive.com\/#website\",\"url\":\"https:\/\/redclayinteractive.com\/\",\"name\":\"Web Design &amp; Internet Marketing - Red Clay Interactive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redclayinteractive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\",\"name\":\"redclay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/image\/3c52722a78a4c82b729032404fc78b63\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"caption\":\"redclay\"},\"sameAs\":[\"satkinson\"],\"url\":\"https:\/\/redclayinteractive.com\/staff\/redclay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redclayinteractive.com\/search-in-2012\/","og_locale":"en_US","og_type":"article","og_title":"Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive","og_description":"91% of online adults use search engines to find more information on the web and 59% of daily internet use is done on a search engines. Read more on this study that shows the growth of search in 2012.","og_url":"https:\/\/redclayinteractive.com\/search-in-2012\/","og_site_name":"Web Design &amp; Internet Marketing - Red Clay Interactive","article_published_time":"2012-11-01T10:00:09+00:00","article_modified_time":"2015-07-20T13:35:15+00:00","og_image":[{"url":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg"}],"author":"redclay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"redclay","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/redclayinteractive.com\/search-in-2012\/","url":"https:\/\/redclayinteractive.com\/search-in-2012\/","name":"Search in 2012: Google is still King - Web Design &amp; Internet Marketing - Red Clay Interactive","isPartOf":{"@id":"https:\/\/redclayinteractive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage"},"image":{"@id":"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage"},"thumbnailUrl":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg","datePublished":"2012-11-01T10:00:09+00:00","dateModified":"2015-07-20T13:35:15+00:00","author":{"@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487"},"breadcrumb":{"@id":"https:\/\/redclayinteractive.com\/search-in-2012\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/redclayinteractive.com\/search-in-2012\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redclayinteractive.com\/search-in-2012\/#primaryimage","url":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg","contentUrl":"http:\/\/redclayinteractive.com\/wp-content\/uploads\/E44C33D0657347E09366A49EF6A37D23.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/redclayinteractive.com\/search-in-2012\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/redclayinteractive.com\/"},{"@type":"ListItem","position":2,"name":"Search in 2012: Google is still King"}]},{"@type":"WebSite","@id":"https:\/\/redclayinteractive.com\/#website","url":"https:\/\/redclayinteractive.com\/","name":"Web Design &amp; Internet Marketing - Red Clay Interactive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/redclayinteractive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487","name":"redclay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redclayinteractive.com\/#\/schema\/person\/image\/3c52722a78a4c82b729032404fc78b63","url":"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g","caption":"redclay"},"sameAs":["satkinson"],"url":"https:\/\/redclayinteractive.com\/staff\/redclay\/"}]}},"_links":{"self":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts\/2569"}],"collection":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/comments?post=2569"}],"version-history":[{"count":0,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/posts\/2569\/revisions"}],"wp:attachment":[{"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/media?parent=2569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/categories?post=2569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/tags?post=2569"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/redclayinteractive.com\/wp-json\/wp\/v2\/coauthors?post=2569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}