{"id":1919,"date":"2012-03-22T11:48:18","date_gmt":"2012-03-22T11:48:18","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=1919"},"modified":"2015-06-12T00:40:00","modified_gmt":"2015-06-12T00:40:00","slug":"oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/","title":{"rendered":"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral?"},"content":{"rendered":"<p>This past month, the Kony 2012 video hit the <a href=\"http:\/\/redclayinteractive.com\/social-media-marketers.php\" target=\"_blank\">social media<\/a> network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but the video also became the most viral in history.<\/p>\n<p>In only 6 days Kony 2012 received 100 million views; exceeding the record imposed by the British singer Susan Boyle who reached the same number of views in 9 days. <a href=\"http:\/\/corp.visiblemeasures.com\/news-and-events\/blog\/\" target=\"_blank\" class=\"broken_link\">Visible Measures<\/a> reported that other videos like &#8220;Friday&#8221; by Rebecca Black took 45 days to reach the same number of views and Justin Bieber&#8217;s &#8220;Baby&#8221; video took 56 days.<\/p>\n<p>So, what does it take to produce a viral video that is viewed and shared by millions of users across social networks? What do all these viral videos have in common?\u00a0 The answer: Unexpectedness, the key to engage people.<\/p>\n<p>At the end of 2011, Kevin Allocca, YouTube Trends Manager, presented his idea about why videos go viral during a TEDYouth event.\u00a0 Although the video of his presentation has not yet become viral, he points out that tastemakers, participating communities and complete unexpectedness are the three main characteristics of a new kind of media where anyone has access and the audience defines the popularity.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=BpxVIwCbBK0\" target=\"_blank\">Watch<\/a> &#8220;Why Videos Go Viral&#8221; by Kevin Allocca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but the video&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,2],"tags":[114,163,191],"coauthors":[236],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral? - Web Design &amp; Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral? - Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but the video...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-22T11:48:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-12T00:40:00+00:00\" \/>\n<meta name=\"author\" content=\"redclay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redclay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/\",\"url\":\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/\",\"name\":\"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral? - Web Design &amp; Internet Marketing - Red Clay Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/redclayinteractive.com\/#website\"},\"datePublished\":\"2012-03-22T11:48:18+00:00\",\"dateModified\":\"2015-06-12T00:40:00+00:00\",\"author\":{\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\"},\"breadcrumb\":{\"@id\":\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/redclayinteractive.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redclayinteractive.com\/#website\",\"url\":\"https:\/\/redclayinteractive.com\/\",\"name\":\"Web Design &amp; Internet Marketing - Red Clay Interactive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redclayinteractive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/6f05b617aee1a57dfa7978e2cd5a7487\",\"name\":\"redclay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redclayinteractive.com\/#\/schema\/person\/image\/3c52722a78a4c82b729032404fc78b63\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0da1d07209e74f389ff988046d56f04c?s=96&d=mm&r=g\",\"caption\":\"redclay\"},\"sameAs\":[\"satkinson\"],\"url\":\"https:\/\/redclayinteractive.com\/staff\/redclay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral? - Web Design &amp; Internet Marketing - Red Clay Interactive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redclayinteractive.com\/oh-my-god-its-a-double-rainbow-how-does-a-video-go-viral\/","og_locale":"en_US","og_type":"article","og_title":"Oh My God, It\u2019s a Double Rainbow! \u2026 How Does a Video Go Viral? - Web Design &amp; Internet Marketing - Red Clay Interactive","og_description":"This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. 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