{"id":1913,"date":"2012-03-20T14:45:47","date_gmt":"2012-03-20T14:45:47","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=1913"},"modified":"2015-07-21T12:30:59","modified_gmt":"2015-07-21T12:30:59","slug":"nielsen-mobile-websites-beat-apps","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/nielsen-mobile-websites-beat-apps\/","title":{"rendered":"Nielsen: Mobile Websites Beat Apps"},"content":{"rendered":"<p>It should come as no surprise that smartphone users are constantly interacting with their device \u2013 sending emails, checking social media, sharing photos, downloading apps, and checking websites.\u00a0 But when shopping and viewing retailers, do you use a mobile site, or an app?<\/p>\n<p><a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/consumer\/a-store-in-your-pocket-retailer-mobile-websites-beat-apps-among-us-smartphone-owners\/\" target=\"_blank\">Nielsen<\/a> conducted research from this past holiday season with 5,000 metered smartphone users and discovered that users prefer a <a href=\"http:\/\/redclayinteractive.com\/mobile-website-development.php\" target=\"_blank\">mobile website<\/a> over branded apps.\u00a0 However, users who downloaded the app spent more time in the app than the mobile site.\u00a0 Basically, <strong>mobile sites mean more traffic but less engagement, and apps mean fewer users but more engagement<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/redclayinteractive.com\/wp-content\/uploads\/2012\/03\/Chart-1.png\" alt=\"Chart-1\" width=\"551\" height=\"544\" class=\"aligncenter size-full wp-image-4580\" srcset=\"https:\/\/redclayinteractive.com\/wp-content\/uploads\/2012\/03\/Chart-1.png 551w, https:\/\/redclayinteractive.com\/wp-content\/uploads\/2012\/03\/Chart-1-300x296.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p>That\u2019s important data when you are a small business that\u2019s considering how to tackle mobile traffic.\u00a0 If you know how you\u2019ll measure your ROI, this information can be quite valuable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It should come as no surprise that smartphone users are constantly interacting with their device \u2013 sending emails, checking social media, sharing photos, downloading apps, and checking websites.\u00a0 But when shopping and viewing retailers, do you use a mobile site, or an app? Nielsen conducted research from this past holiday season with 5,000 metered smartphone&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,7,11,2],"tags":[29,117],"coauthors":[236],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Mobile Websites Beat Apps - Web Design &amp; Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/nielsen-mobile-websites-beat-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Mobile Websites Beat Apps - Web Design &amp; Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"It should come as no surprise that smartphone users are constantly interacting with their device \u2013 sending emails, checking social media, sharing photos, downloading apps, and checking websites.\u00a0 But when shopping and viewing retailers, do you use a mobile site, or an app? 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