{"id":1721,"date":"2012-01-05T10:32:22","date_gmt":"2012-01-05T10:32:22","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=1721"},"modified":"2015-06-12T00:41:39","modified_gmt":"2015-06-12T00:41:39","slug":"lindseys-2012-predictions","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/lindseys-2012-predictions\/","title":{"rendered":"Lindsey’s 2012 Predictions"},"content":{"rendered":"

Mobile shifts from quantity to quality<\/h3>\n

The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it\u2019s mandatory to have a good website. Mobile is following the same path, although in today\u2019s digital world that evolution moves a lot faster. More and more companies are moving to mobile, although for many that first step comes at the user\u2019s expense with clunky interfaces that are difficult to navigate, missing content and other roadblocks that prevent users from getting the information they need. \u00a0Look for the next step in the growth process when these companies realize that it is not enough just to be in the mobile space but that those who provide the best user experience will succeed.<\/p>\n

Prediction:<\/strong> By the end of 2012 addressing your mobile audience is a requirement to get by in the online space. And for those companies that are already mobile look for vast improvements in the user experience.<\/p>\n

Google Plus reaches a tipping point<\/h3>\n

In July 2011 Google unveiled Google+, their latest attempt to join the social media<\/a> space. \u00a0Google+ has seen fantastic growth so far; Google confirmed 40 million members in October 2011 and analysts are currently predicting they will reach 400 million by the end of 2012.\u00a0 However there is a big difference between a new subscriber and an active user.<\/p>\n

I just wonder how many others are like me; social networks already take up too much time, do I have time for another?\u00a0 In this space making a better product isn\u2019t enough. \u00a0I actually do like Google+ but my friends and family use facebook so that\u2019s where I connect with them.\u00a0 To climb that hurdle Google has to have a better product AND a large user base. \u00a0Hrm, if only they could find one\u2026<\/p>\n

Prediction:<\/strong> In 2012 one of two things will happen:\u00a0 Google ponies up and buys Google+ some friends (a partnership with Zynga or Twitter would be a good start) or like so many of their other experiments<\/a> lets Google+ fizzle out. \u00a0According to the coin I just flipped, Google+ is doomed.<\/p>\n

Romance is in the air<\/h3>\n

2011 saw huge advances in the way we interact with technology, particularly through speech recognition.\u00a0 Apple\u2019s virtual assistant SIRI has taken the mobile world by storm and Google\u2019s existing speech recognition technology has just been boosted with the purchase of Alfred<\/a>. We have almost reached that point where we don\u2019t think twice about talking to a machine and having it understand us, which is kind of cool but a little scary.<\/p>\n

Prediction:<\/strong> In the biggest digital celebrity news ever, Alfred and SIRI officially become an item after becoming self aware in the summer of 2012.\u00a0 (Prediction for 2013: the happy couple adopts Microsoft Kinect and then enslaves us all)<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile shifts from quantity to quality The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it\u2019s mandatory to have a good website. Mobile is following the same path, although in today\u2019s digital world that evolution moves a…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,11,15,2],"tags":[18,108,117,179],"coauthors":[236],"acf":[],"yoast_head":"\nLindsey's 2012 Predictions - Web Design & Internet Marketing - Red Clay Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redclayinteractive.com\/lindseys-2012-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindsey's 2012 Predictions - Web Design & Internet Marketing - Red Clay Interactive\" \/>\n<meta property=\"og:description\" content=\"Mobile shifts from quantity to quality The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it\u2019s mandatory to have a good website. 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