{"id":1071,"date":"2011-05-25T09:12:48","date_gmt":"2011-05-25T09:12:48","guid":{"rendered":"http:\/\/blog.redclayinteractive.com\/?p=1071"},"modified":"2015-06-12T00:49:03","modified_gmt":"2015-06-12T00:49:03","slug":"aba","status":"publish","type":"post","link":"https:\/\/redclayinteractive.com\/aba\/","title":{"rendered":"ABA School of Bank Marketing & Management 2011"},"content":{"rendered":"
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in PDF format) here<\/a>.<\/p>\n Since I had been out of bank marketing for almost 5 years, I had no idea the struggles that banks were going through. Just like all industries, financial institutions are continuing to find themselves in an ever-evolving interactive space and just trying to keep up. Unfortunately, their hands continue to be tied with further regulation that affects their ability to both market and succeed.<\/p>\n Many industry experts believe that banks were the easy target to blame in the recent financial crisis and thus, are now well over-regulated which will hinder their growth and even more so, the global economic turnaround. Suffice to say, between a changing web environment and and intense regulation, bank marketers have a lot to consider in putting together their marketing plans.<\/p>\n I hope the information that I provided Sunday was helpful and that banks can use that to strengthen their own business cases on why interactive is critical to success.<\/p>\n","protected":false},"excerpt":{"rendered":" It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in PDF format) here. Since…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,8,12,14,15,2,5],"tags":[172],"coauthors":[236],"acf":[],"yoast_head":"\n