Park National Bank
The Park National family of banks has served Ohio for more than a century. When they came to us to build their brand and redesign their website, we knew they were a good fit.
The Challenge
Park National is made up of 11 banking groups across Central Ohio. They brought us the challenge of building branded sites with unique content and color for each bank — while maintaining a consistent look and feel. The website needed to be responsive, engaging, optimized for search, and had to build trust in the Park brand.
A Family of Brands
We put our brainboxes together to solve the puzzle of maintaining a consistent look across all 11 sites — allowing each one to have a little unique flavor. The result? An elegant color palette that fit each brand’s colors. Park’s marketing team can adjust select content on each site from WordPress, while allowing some elements to remain unchanged across all 11 sites.
Strategic Messaging
Simply put — our copywriting was centered around people. Our sights were set on building trust in the Park brand by carefully crafting a personable, genuine voice and tone for the website. People trust Park because they love individual attention from people that care. We formed a voice around that same principle.
Personalized Content
We all know first hand how overwhelming banking websites can be. We developed the decision tree tool to meet people where they are — with real solutions for their needs. After engaging with this tool, users get instant personalized search results.
Building a Mobile Experience
Park’s site needed to function flawlessly on mobile. Not only were they facing penalties in search, but users struggled to get what they needed on mobile. Red Clay built this site as a slick, usable solution. Everything we did was done for the bigger goal of building trust in the Park National brand.
Finding a Location
People that bank within the Park family of banks can get personal service at any location — we wanted to make it easy to find one nearby. The location finder lets users search for banks by location, bank name, and services offered.
Our results speak for themselves.
We bring messaging, technology, design, and strategy together to make awesome stuff.
+110%
Mobile optimization grew traffic by 369k sessions in just six months.
+12%
Traffic from all channels across the 11 sites grew by 12%.
+27%
SEO, content strategy, and best practices led to 27% growth in organic traffic.
Park National Bank
You’ve heard enough from us — time to dig in for yourself.
