Expert advice on building a successful company
I recently downsized to a different office within our building and in doing so I was forced to sort through and get rid of a lot of “stuff” that had accumulated over the years. Buried within my many stacks and folders, I found a goldmine: A series of documents, personal notes, and training materials written almost 30 years ago by Red Clay Interactive’s board chairman Gordon Sawyer when he owned and was managing one of the most successful B2B advertising agencies in the country.
Within these files runs a vein of business wisdom more valuable than North Georgia’s famous gold rushes of old. And over the next several months I will be writing a series of blogs and sharing much of this knowledge with you. Now don’t misinterpret what I’m saying because there is no magic secret and no trick for instant success; just age-old advice on how to build a business the right way. One built on trust, respect, integrity, teamwork, passion, professionalism, excellence, service, humility and most importantly; how to have the most fun in your life while doing it.
I have always valued the mentoring and business advice Gordon has provided me over the years, but I never realized how deep this influence affected me and my decisions in running Red Clay. It is amazing how parallel these words of wisdom are summarized in our Core Values document at Red Clay. And although I unfortunately never read these documents until recently, it is so exciting to think about how much better we can become as an agency in providing success for our clients, company, and community.
Here’s a sneak peak at some of the topics I’ll be sharing with you soon. So stay tuned, more to come.
- A Positive Attitude is Everything – Toward life; toward ourselves; toward your business; and most important, toward your clients.
- Teamwork: Downfield Blocking and Tackling – Dedication to the team and the team
As I read this I couldn’t help but think about how Mr. Sawyer didn’t have the reach provided by social media tools and the internet to share his ideas. Just think about all the great thinkers and writers in our past that would have valued having a blog to reach and communicate with their audiences.
So now, you’ll be doing this for Mr. Sawyer. By blogging his ideas and insights, you will bring fresh life to his words and thoughts *and* allow others to interact with them. That’s neat.