Happy Friday!  On my way to work this morning, I believe I drank too much coffee and my creativity got a little out of control.  So, I thought I would write a blog post about the experience.

First, let me preface this by saying two things:

One, this is not the opinion of Red Clay Interactive, but mine and mine alone. I am 100% about the search industry. It’s part of our business and can be one of the most effective, and relevant, marketing channels available to us. But…you’ll see in a second.

Two, my wife says that some of the thoughts that I have scare her…so she doesn’t usually ask what I’m thinking.

With that said, it came to attention this morning that there are some very significant pros and cons of search. Why I had these thoughts, I don’t know, but I absolutely knew that they had to be shared.

So, with that, here they are:


  • If you work for a search engine, you get to work with some of the most intelligent people in the world and you are probably just as intelligent. So intelligent in fact, that I’m almost certain that since their inception, these groups could have solved world hunger and/or sent man to Mars.
  • You have more access to information than the government or an individual’s husband or wife.
  • Search engine staffers rarely make mistakes.
  • Search engines are beginning to understand semantics, and may eventually be able to read your mind. Meaning, search engine employees may eventually be telepathic.


  • Because search engines are so powerful, they will eventually become self aware and destroy mankind in a Terminator / Skynet fashion. This self awareness will lead to a war against the bots where mankind is lead by Christian Bale in either Batman or John Connor regalia.
  • If search engines become self aware, a Bane-like character will take over New York City and threaten to destroy search engines via an EMP blast, only to be taken down by Christian Bale, in either Batman or John Connor regalia, and then he eventually realizes that was a terrible mistake.
  • Search engines do have access to more information than most governments and will eventually sell that data.

I’m sure there are more, but those were my thoughts driving in to work. Enjoy the laugh and hope you all have a Happy Friday!

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