Last week, search engine giant Google released a new algorithm designed to reduce rankings for low-quality sites, while at the same time, helping high-quality sites receive higher rankings. The change is expected to impacts an estimated 12% of all search queries to Google, and thus has a significant impact for all businesses that rely on rankings results to drive growth.
In essence what Google has done is try to reward sites that promote new, original content on a regular basis, an SEO best practice standard for years. The change will negatively impact sites that have content copied from other sites, are outdated or are just generally unhelpful to searchers. In other words: content farms.
Content farms are the kinds of websites everyone hates. A vague amount of information that sort of relates to your search, but the content is buried under tons of ads. The