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Pay-Per-Click Advertising

The Math Doesn’t Add Up: The Case Against Killing PPC for Organic SEO

Google AdWords recently released a study focusing on the effect mobile PPC ads have on overall click rate for a company.  The study, which looked at 327 AdWords accounts across 12 vertical markets, found that 88% of consumers who clicked on a mobile search ad for a company would not have clicked on the company’s…

Written by redclay

Enhanced Campaigns: What to Do?

Written by redclay

How to use Landing Pages

Written by redclay

Why Landing Pages Rock!

When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website. Landing pages work so well because you can target…

Written by redclay

Microsoft to change adCenter trademark guidelines

Written by redclay

Click Here For Awesome!!!

Written by redclay

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