Website content writing need not be intimidating. SEOs of times past have complicated writing for the web with keyword density, proximity calculations, and automated content generation machines. Many of these ideas about website content writing persist today. In the next few paragraphs I will work through a few considerations when writing content for the web. Beyond these loose guidelines, which focus more or readability and communicating a clear message than technical SEO principles, allow your message to be your guide. Avoiding SEO formulas will help to future-proof your content against the movement away from keyword search toward semantic search.