When talking about using social media for business, I often here people say “Twitter is just for teenagers to let each other know what they are having for lunch.” Well take a quick look at the numbers and then decide if that sentiment is a reflection of the reality. While I certainly don’t think that these numbers in any way suggest that a social media campaign is the silver bullet it seems to be on the news every night, I do think it might be worth a second look to see if it could be a good fit for you.
So here are the numbers.
Twitter : 31
Twitter User Household income
< $30,000 22%
$75,000 + 20%
Mobile Users More Likely to Tweet
25% of internet users who have mobile access use twitter.
Above data from Pew Internet Research
Twitter User Education
No College 44%
Grad School 13%
The above data was taken from Quantcast. Find other demographic stats here.
Check out this list of confirmed C Level twitterers.