Recently, Nielsen reported that male and female Millennials (aged 13-34 years) are engaged by different types of TV ads. Research shows males and females differ in preference in tonality, theme, humor, and characters. For instance, females typically enjoy upbeat, aspirational, or silly ads. Females tend to relate better with an “in her shoes” type of happy situation.

In contrast, males like action-oriented, extreme, or off-beat ads. In general, Nielsen suggests males tend to relate better with a normal guy in an exaggerated situation. Furthermore, Nielsen found that women aged 18-49 watch 11 more hours of TV per month than males. Marketers should take into account the differences in TV ad preference among males and females when creating TV ads.

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