The first site we built for CST Tires launched the brand into the spotlight. It was impactful, made their voice heard, and showed off what CST was all about. Now, CST is growing — fast. To grow with them it was time to build an experience centered around content. Mobile browsing is now at the forefront of user experience; we designed this whole site with that in mind. Crafting a mobile experience was the first step towards riders digging into the site at the tire retailer and asking for CST by name.
Riders don’t buy tires, they buy an experience. We nailed down the feeling of being all alone on a rugged trail, making a way for yourself, and pursuing your passion.
CST had a goal to align themselves with riders to grow the motorsports audience along with them. We wanted to show the world that CST was connected to riders. We incorporated pro CST riders into the design of the site, impacting everything down to the product details. The design of the previous site needed a refresher, so we trimmed it down for a sleek, modern feel.
We set out to make this site a resource for riders to have a spot to find everything they needed to know about a tire. We highlighted performance, showed relevant video content, and emphasized reviews to bring CST product offerings into the conversation.
See how we turned up the throttle for CST at csttires.com