Every summer, friends and colleagues of John Jarrard, a well-known Nashville songwriter and Gainesville native, host a benefit concert in his honor. Red Clay was proud to donate our services to the cause by developing an Internet program, including a website and email marketing campaigns to promote the concert, and sell tickets and sponsorships. The site was designed to match the existing print collateral in order to maintain the event’s visual identity.

As the Concert grew in popularity, the John Jarrard Foundation decided to participate in other causes that were important to Jarrard. They also wanted to create an environment to encourage up-and-coming songwriters. The Foundation asked Red Clay to help with a website redesign to convey these added areas of focus. Once again, Red Clay was happy to help.

We created a site that was in-line with the Foundation’s new goals, while also providing the functionality they need. The new design has a songwriter friendly feel, along with a place to purchase tickets for the next concert. In addition, Red Clay created a community for songwriters to sign up, interact, post songs, and become affiliated with each other online.

Red Clay is excited about their continued work and support of the John Jarrard Foundation.



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