As the Thanksgiving holiday sneaks up on us, many families are planning their approach to shopping the day after. With the rise of mcommerce, the lines are thinning out and Cyber Monday will remain the biggest ecommerce day of this year. CreditDonkey.com surveys have found that 41% of US consumers plan to shop on Black Friday this year. 57% plan on shopping days later on Cyber Monday. Cyber Monday shoppers also surveyed saying they plan on spending more this year as opposed to Black Friday shoppers who plan to spend less.
Last year Cyber Monday retail purchases brought in a total of $1.2 billion. This number will drastically increase. eMarketer has an estimate that online holiday season sales (including November through December) will reach $54.47 billion. Wow!
This is a good check point to make sure your online store is functioning properly. Email your future consumers now about what sales they have to look forward to for Cyber Monday. Social media is also a great market to show off deals that can be shared with friends and family.
