Yesterday, Google announced an algorithm update dubbed “Hummingbird”. Its purpose is to help deliver better search results to users. We want to keep our customers informed, so we have some answers below
What is it?
Google uses a myriad of factors to deliver search results. Freshness, quality of content, location, keywords : these all make up a part of what Google considers when it delivers back results. Hummingbird equips Google to better answer complex questions, rather than picking apart keywords from a search. Search Engine Land summarized it nicely:
How will it affect SEO?
More than likely, this will allow Google to better understand a page’s purpose, versus keywords. Google has begun its transformation to semantic search, where it finds meaning beyond just keywords. If you write great content for users, it seems that Google will now be able to see that. It seems that every other signal for SEO will remain the same.
Should I be concerned?
More than likely not. Google rolled the change out a few weeks ago, they just announced it yesterday. Any fluctuations that would have came as a result of this have probably shaken out. If results were negatively affected, it may be a result of Hummingbird, but more than likely a result of Google’s ongoing tweaks and changes.