Long gone are the days when consumers wrote their frustrations in the “sound off” section of the newspaper or called customer service to file a complaint. Nowadays, customers simply go to their social medium of choice and voice their opinion to the whole world. Prompt company action is usually taken, but has this created a “must threaten for results” movement?
Do you think this blog post provides an acceptable solution for consumers? It is too early to tell, but outside of social media, sites like pissedconsumer.com are popular mediums for consumers to voice their dissatisfaction. In order to keep a positive social presence, business owners should monitor their social media accounts and respond to complaints in a timely fashion.