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Search Engine Optimization

Google Maps changes in 2018

In 2018, Google made some significant updates to the Google Maps platform, specifically around licensing and payment structures. These changes affected live versions of Google Maps for users, and any maps not updated would remain in a special restricted mode until they could be updated. Three Map Services One of the outcomes of the Maps…

Written by redclay

Soft 404 Errors – Google is your wingman.

Written by redclay

SEO Surpasses Social Media

Written by redclay

Show your profile picture in Google search results

Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.

There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.

Written by redclay

Brands Plan for More Local Search in 2013

Written by redclay

What B2B and B2C Companies Say About SEO

Written by redclay

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