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Pay-Per-Click Advertising

9 Questions to Consider for Paid Search Landing Pages

9 Questions to Consider for Paid Search Landing Pages Paid search plays a specific role in the customer journey. Paid search is there to provide marketing content through searches as users scope out their options. Marketing teams often pour their effort into keyword research and bid strategy only to neglect their landing page. You can…

Written by redclay

Facebook is Taking the Lead on Ad Revenue

Written by redclay

The New Google Product Feed 7 things you should know

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How to use Landing Pages

Continued from Part 1: Why  Landing Pages Rock! There are two requirements for successful landing pages: a specific source of traffic and a defined goal. A specific source of traffic is necessary because you have to be able to control who hits your landing page.  You can’t very well target a page to a particular…

Written by redclay

Why Landing Pages Rock!

Written by redclay

ABA School of Bank Marketing & Management 2011

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