Branding
Whether you’ve ever officially gone through a branding process or not, strong branding principles have played a big part in your success. Taking a disciplined approach to discovering everything that makes you, you; and then turning it into comprehensive brand guidelines is the cornerstone of creating consistent, brand building tactics. We’ve worked with some clients to create everything, starting with a name and logo. While others have exceptional branding guidelines in place but appreciate our obsession with following them.
Our Approach
We put your brand under a microscope to see its DNA. This knowledge allows us to create brand guidelines by deeply defining four key tenets.
Brand Promise
It’s the differentiating benefit you provide that connects emotionally with your customers. Articulating it clearly sets the tone for everything else.
Personality
Brands have traits that are easily defined with human characteristics. Determining yours ensures your brand stays true and relatable.
Visual Identity
Logo, font, color palate, and overall graphic identity. We’ll make sure all forms of visual communication reflect your positioning and personality.
Messaging
What’s your story? Presenting your value proposition simply and clearly is powerful. But expressing it in your tone and voice is why they’ll believe it.
Core Competencies
Our team tells your story by doing the following in house:
- Logo Design
- Visual Identity System
- Messaging Strategy
- Common Language
- Expression
- Brand Positioning
- Brand Architecture
- Copywriting
- Name Development
- Digital Asset Management
- Brand Archetypes
- User Personas
Our Work
The digital ecosystem changes every day, but brand is always the foundation. Check out some of our work.
