Email campaigns that are so good they just beg to be opened

The Bradburn Company is a specialty furniture store catering to the high end designer. After the launch of their new Red Clay designed site, they wanted current and existing customers to know the added benefit of browsing their online store. Red Clay immediately took on this challenge by creating an email template that matched the new site, built out the design in HTML, worked with the client on content and managed the send. The resulting invitation to customers new and old brought increased visitors to the site and made Bradburn top of mind for future purchases.

  • 55% open rate on email
  • 48% of those who opened returned to the site

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