As the campaigns for Emmy nominations loom (the Oscars of TV), Showtime is finding some creative ways to tout their critically acclaimed show about a serial killer/cop who only murders bad guys “Dexter.” Beginning Thursday and running for 30 days, baristas at coffee shops all across Los Angeles will be asking customers, “Can I get you a killer with that coffee?”
The reference is to “Dexter” themed coffee sleeves with show featuring star Michael C. Hall on them. (And with all great TV promotions …But wait, there’s more!) The sleeves are heat sensitive, and as soon as they are on the cup, the face of Dexter’s homicidal rival from last season, John Lithgow, appears over Hall’s shoulder. The aim is to get the show, and both actors, nominated for their work.
Showtime will also run a campaign using Twitter and Facebook. And for the second straight year, they will not purchase pricey “For Your Consideration” ads in Hollywood trade publications that have been standard awards fodder for years. But it worked last year, as Showtime had the most series nominations for a cable network and won the most Emmy awards in their history.
Now if only the creators of “Friday Night Lights” would get creative and get their show (TV’s best) some golden love. Maybe free coaches’ whistles with the purchase of a Big Mac? Clear eyes, full hearts can’t lose.